“The inaugural DNA U20 Clubs competition involved, as its name implies, youth. It was also witnessed with enjoyment, I can personally vouch, by many others who fitted into that sacred category… Much whooping and shouting, and even some drumming, came from the respective teams and related supporters as they encouraged their fellow competitors.”
Mike Rowbottom
Chief Feature Writer
insidethegames.biz
#DNACastellon a huge success
DNA Castellón – the Clash of the Clubs – was a huge success, delivering an event that drove massive digital viewership and engagement, and that was notable for the energy and excitement of fans, participating athletes and online audiences. As countless social posts and videos attested, the sheer euphoria of the clubs competing or celebrating at trophy presentations was a sight to behold.
CZE
AK Škoda Plzeň
DEN
Sparta Atletik & Løb
ESP
CD Surco Lucena
ESP
Playas Castellon
FRA
Clermont Auvergne Athlétisme
GBR
Blackheath & Bromley Harriers AC
IRE
Ratoath AC
ITA
ATL Studentesca Andrea Milardi & Fiamme Gialle Club
NOR
Oslo og Akershus
SUI
TV Länggasse Bern
TUR
ENKA Sports Club
AND
Federació Andorrana d’Atletisme
Let the celebrations begin! 🎉
— European Athletics (@EuroAthletics) September 18, 2022
Your #DNACastellon champions @EnkaSpor are dancing for joy ⁰⁰💃🕺
Rewatch the final in full on YouTube 👀
“Wow, what an event! Met some wonderful people and had great fun while competing for the U20 team of @tvl.leichtathletik at the @dynamicnewathletics U20 Cup de Club. In the end I never lost a single battle in highjump and ran one of my fastest 400m splits in “The Hunt”. Swapped some jerseys along the days and partied with the other athletes.”
Silvan Ryser
TV Länggasse Bern Country
Switzerland
Delivering new youth social audiences
On social, DNA Castellón delivered new audiences in the ‘tricky to reach’ demographics that DNA has been developed to reach: 57% of audience gained were aged 13-24 and countless athletes, coaches and attendees created thousands of posts, Stories and dark social that reached hundreds of thousands in just a few days. Match streams were viewed upwards of 25,000 times across DNA Castellón weekend, and viewership is still growing!
Event Report
Dominant Enka are crowned DNA U20 champions in Castellon
18 September 2022
After Saturday’s sunshine, rain and cloud arrived in the Spanish coastal city of Castellón on Sunday (18) – but the concept of Dynamic New Athletics continued to shine brightly as the inaugural European DNA U20 Clubs competition concluded.
Watch the event again
17 September 2022, Saturday
10:30 – 13:00 Match 1
https://youtu.be/u9DD1dV9DSY
17:30 – 20:00 Match 2
https://youtu.be/omrnSxjWIQs
18 September 2022, Sunday
9:00 – 11:30 Final B
12:00 – 14:30 Final A
14:30 Victory Ceremony
https://youtu.be/wXtL01BDNCM
…plus on All Athletics