Following DNA’s 2019 launch at the European Games in Minsk, the focus has turned to staging showcase events that take advantage of the more intimate setting and exciting event presentation possibilities of indoor arenas.
In February 2022 Glasgow, Scotland, hosted the first elite indoor DNA competition and it was a resounding success. Despite many Covid-related challenges, the innovative promotional campaign attracted a near capacity crowd and generated a substantial international audience for the live stream and social media content. More importantly, follow-up surveys of the spectators and the athletes from the six participating national teams showed that both groups gave the event a big “thumbs up”.
The next stop is Istanbul, Turkey, where the local organising committee for the 2023 European Athletics Indoor Championships is planning an exhibition match for U20 national teams as a warm-up for the championships.
Meanwhile other organisers around Europe are regularly expressing their interest to stage high-level indoor DNA competitions in the future.